So we just saw this article about bounce rate in Forbes and this paragraph is not accurate and it’s not the first time we’ve heard it so we wanted to clear this up. Let’s begin with the fake news (sorry, couldn’t help myself) paragraph… “First, monitor your bounce rate like a hawk. This number reveals Read more about WTH is a bounce rate? And why does it matter?[…]
You would think that would be kind of easy. I mean, we do marketing and advertising. Communicating that to a consumer would seem to be fairly easy to do EXCEPT it isn’t. Everyone’s marketing strategy is a bit different. You have the obvious differences in business to consumer vs. business to business. Then, you have Read more about Marketing a marketing company is hard[…]
In this episode, Karen and Cadie talk with energetic web developer and marketing guru Michelle Crowe of e-worc about the professional ins and outs of the branding, marketing, and advertising of your company or small business. Michelle stresses the importance of starting out on the right foot, knowing your product, knowing your audience, and how Read more about Make it Rain in the Marketing Game[…]
ADA compliance can help your business. Section 508 of the Rehabilitation Act of 1973 requires that federal electronic and information technology be accessible to people with disabilities. An accessible information technology system is one that can be operated in a variety of ways and does not rely on a single sense or ability of the Read more about Is your website ADA Compliant? Should it be?[…]
oge-worc web & new media Earns 2016 Constant Contact Solution Provider All-Star AwardRecognized for achievements using online marketing tools to drive success March 15, 2017 – e-worc web & new media, has been named a 2016 Solution Provider All-Star Award winner by Constant Contact, part of the Endurance International Group, Inc.’s (Nasdaq: EIGI) family of Read more about 2016 Constant Contact Solution Provider All-Star[…]
If you work in the industrial sector, you know marketing is a little tough sometimes. The process of purchasing has multiple layers and the buyer is sometimes hard to reach. People are busy and the chances of getting face-to-face with a decision maker are slim. Here are 3 tips for marketing to industry professionals through Read more about Marketing to Industrial Purchasers using LinkedIn[…]
Maybe you should build your own website. What exactly are you trying to accomplish? If you’re just looking to build an online brochure so when people say “Do you have a website?” you can say “Yep, I sure do.” and send them to it to read about your company and what it does, then a Read more about Why shouldn’t I just build my own website?[…]
Your name should just be your name. This isn’t a place for credentials or any extras. LinkedIn is you, at work. Steps Your photo should always be about “business”. This isn’t the place for logos, couples photos, photos with kids or photos with animals. This is you, at work. A traditional headshot is best. If Read more about What should a good LinkedIn page look like?[…]
No one wants to read a blog. Often times when working with a new client on their website, they ask me “Should we have a blog?”. No. If you’re blogging for blogging’s sake, then no. No one wants to read forced content that you are putting on your website just to be “fresh and new”. However, if Read more about Should you have a blog on your website?[…]
Sometimes web developers get a little “big for our britches” and use words for our industry like you’re supposed to know exactly what we mean when we say “Organic Search” or “Responsive Web Design”. Of course, we understand it, it’s what we do but I’ll just bet when we sit down to talk with you Read more about What do these web design words even mean?[…]