In today’s digital age, a strong online presence is essential for the success of any business, regardless of size. Search Engine Optimization (SEO) plays a crucial role in improving your website’s visibility in search engine results pages (SERPs), driving organic traffic, and ultimately increasing your customer base.   At e-worc Marketing & Advertising, we understand Read more about SEO Strategies for Small Businesses: A Guide to Online Visibility[…]

In today’s digital landscape, consumers are bombarded with countless brands vying for their attention. Standing out in this crowded marketplace requires more than just a catchy slogan or a flashy logo. The key to success lies in building brand authority, establishing yourself as a trusted and reliable source within your industry. At e-worc Marketing & Read more about Building Brand Authority[…]

In today’s hyper-connected world, brands face a constant onslaught of competition. Standing out from the crowd and capturing consumer attention has never been more challenging. But amidst the noise, one thing remains a constant: the power of a strong brand. At e-worc, we believe that effective branding is the cornerstone of any successful marketing and Read more about Understanding Branding Basics[…]

Ian brings with him a wealth of experience in business management and operations, positioning the company for enhanced growth and service delivery. In his new role, Ian will be responsible for overseeing day-to-day operations, optimizing processes, and ensuring seamless coordination across the company’s offerings. His leadership will help drive operational excellence, with a focus on Read more about Ian Harbaugh Joins e-worc Marketing & Advertising as Director of Operations[…]

A Comprehensive Guide for Businesses In today’s digital age, social media has become an indispensable tool for businesses of all sizes. With countless platforms vying for attention, selecting the right one can be a daunting task. This guide will help you navigate the landscape and choose the social media platform that best aligns with your Read more about Choosing the Right Social Media Platform[…]

Geofencing in B2B advertising involves setting up virtual boundaries or “fences” around specific geographic areas to target businesses within those locations with relevant advertisements. We work with you to define your target industries, geographies or even a specific company you want to do business with. Then, we deliver branded materials to devices of people inside Read more about How do you use Geofencing in B2B Advertising?[…]

Recently, we’ve had two different websites move to our agency and hosting services that were built by other development agencies that were found to have plagiarized content. The first one, we fortunately caught ourselves but on the second website we found out when we were contacted by the original owner of the content. They were Read more about Who owns the content on your website?[…]

Onsite SEO (search engine optimization) refers to the techniques and strategies used to optimize a website’s content, structure, and HTML code to improve its visibility and ranking in search engine results pages (SERPs). Onsite SEO involves optimizing various elements of a website, including keywords, titles, descriptions, images, and internal linking, among others. Offsite SEO, on Read more about Onsite vs Offsite SEO[…]

WordPress is a popular and versatile content management system that can be used to build a variety of websites, from simple blogs to complex e-commerce sites. We choose to use WordPress as our base platform because it allows us to customize your website with a wide range of templates and plugins that work well “out Read more about Why do we use WordPress?[…]

First… YAY! e-worc is a finalist in the 2022 Nappie Awards for Best Website Developer. I guess we should start with “What’s a Nappie”? If you’re not from around here… meaning the Mobile and Baldwin County areas of South Alabama, you may not be familiar. We have a local newspaper. It’s called the Lagniappe and Read more about Our Favorites for Nappies 2022[…]