If you work in the industrial sector, you know marketing is a little tough sometimes. The process of purchasing has multiple layers and the buyer is sometimes hard to reach. People are busy and the chances of getting face-to-face with a decision maker are slim. Here are 3 tips for marketing to industry professionals through Read more about Marketing to Industrial Purchasers using LinkedIn[…]

Maybe you should build your own website.  What exactly are you trying to accomplish?  If you’re just looking to build an online brochure so when people say “Do you have a website?” you can say “Yep, I sure do.” and send them to it to read about your company and what it does, then a Read more about Why shouldn’t I just build my own website?[…]

Your name should just be your name. This isn’t a place for credentials or any extras. LinkedIn is you, at work. Steps Your photo should always be about “business”. This isn’t the place for logos, couples photos, photos with kids or photos with animals. This is you, at work. A traditional headshot is best. If Read more about What should a good LinkedIn page look like?[…]

No one wants to read a blog. Often times when working with a new client on their website, they ask me “Should we have a blog?”. No. If you’re blogging for blogging’s sake, then no. No one wants to read forced content that you are putting on your website just to be “fresh and new”. However, if Read more about Should you have a blog on your website?[…]

Sometimes web developers get a little “big for our britches” and use words for our industry like you’re supposed to know exactly what we mean when we say “Organic Search” or “Responsive Web Design”. Of course, we understand it, it’s what we do but I’ll just bet when we sit down to talk with you Read more about What do these web design words even mean?[…]